Sawmill exporters create their own field days
In the 30 years Rotorua sawmill manufacturers Peterson Portable Sawmills have been exporting their products worldwide, they’ve never experienced a year like this one.
As with many businesses, the challenges brought about by COVID-19 Coronavirus have been tough to overcome. Being a manufacturing business, Peterson were unable to build new sawmills, or train existing customers, two vital components of their operation.
The company were also affected by the cancellation of the largest agricultural show in the country, Fieldays.
Having exhibited at Fieldays in 2019, Peterson were looking forward to another successful event. Last year they made a record number of New Zealand sales, largely thanks to their presence at the show.
While the New Zealand National Fieldays Society created an Internet based back-up plan, Fieldays Online, Petersons know that the best way to learn about their products, is in person.
In response, this week Petersons opened their headquarters on Hyland Street in Rotorua, New Zealand and are inviting members of the public to view live demonstrations of their products.
With five sawmills and slabbers set up in Peterson’s yard, the company welcomed over 50 visitors on their first day from as far as Oamaru.
While this number is substantially low compared to Fieldays’ attendee numbers, the interest of visitors was very high and resulted in six new sawmills sold in just a few hours.
Visitors were particularly impressed with the speed and ease-of-use of Peterson’s range which cut logs into valuable timber, beams and even slabs. The most popular model of the day was the Junior Peterson sawmill, which can also be fit with a planer blade and sanding disc.
Peterson’s demonstrations continue on Saturday from 10 am – 3 pm.