“Our customers tend to be those who have done their research. They’ve read information from different manufacturers, they’ve watched videos online, seen photos, read articles, talked to other buyers, compared results and even visited mill owners. Their sawmill is an investment and business, as well as a lifestyle choice. It’s important to them to get the right machine, once. And they don’t suffer hot-air sales pitches.
That’s why, when they’re ready to purchase, they’ll call us. Because they know by now that Peterson doesn’t oversell. We’re totally honest, we send you to an owner for the ‘real’ feedback, we don’t speed up operating videos, and we don’t boost unrealistic cutting speeds.
We’ve got the superior product that’s as efficient as it is robust, and after-sales assistance that’s more of a friendship than a service.”
– Kerris Browne, CEO Peterson Portable Sawmills