Peterson’s PNG Agent AGMARK LTD
In a part of the world unique for its tropical vibrancy, rich resources, and internal turmoil, who would have guessed that this would be home to the newest Peterson Agent.
NGIP Agmark are one of Papua New Guinea’s largest Agricultural companies with an expansive commercial operation servicing the rural community. NGIP Agmark has a growing network of hardware, machinery and agricultural retail centre’s located in Rabaul, Kimbe, Lae and Madang with minor outlets in many other locations.
Priding itself on sourcing quality products, the NGIP Group of Companies consists of Agmark Pacific Ltd, the main operation for machinery and construction machines, including the Peterson range of portable sawmills.
Geoff Beamish is the Mainland Operations Manager of Agmark and has a dedicated team who will proactively market the Peterson range of portable sawmills. On his team is Douglas Paraide and Jenny Tagi, who are the main driving force behind demonstrations and sales of Petersons in Papua New Guinea.
Having recently attended the Morobe Show in October, their first trade show with a Peterson Portable Sawmill, Agmark received an influx of new enquiries. “We took an 8” 27hp ATS to the show. It was great to show the difference between the Peterson and other sawmills at the show, we were even within close proximity to our competitors, which was great” Douglas Paraide of Agmark Pacific Ltd explains, “everyone is wanting to know when they would be able to have one of these machines for themselves”.
As Petersons is still relatively new to Papua New Guinea, Agmark have been using many different marketing methods to get the word out. A quick photo shoot in New Zealand, supplied Agmark with enough material to start an advertising campaign via television and radio. “ Papua New Guinea is a market well-suited to our product and with Agmark’s strong promotional channels and excellent customer service, our customers can look forward to being well looked after” says Lee Morris, International Distribution Consultant for Petersons.
The Peterson range of mills are very suited to this climate, in fact, the idea was first conceived in the jungles of Fiji. This is where the design for the ATS [All Terrain Sawmill] was born and why this model is so popular in the Pacific Islands. With their last container order, Agmark also included a number of WPFs [Winch Production Frame] – something new to introduce that will benefit contractors and operators in more urban areas of the market place.
For commercial operations, the ASM [Automated Swingblade Mill] is the ultimate in machinery as it offers high, accurate and consistent production with much reduced effort. “We have a handful of customers in Papua New Guinea that operate the ASM,” says Lee “… generally used in one location, these types of operations require a mill with high production for the export industry, while still being fairly portable – which the ASM can easily achieve.”
With a personalized approach to customer service, Agmark offers assistance with business plans, showing owners and clients how to increase their operation, and recommending a product that suits their requirements.
Offering training for each mill sold and following up with prospective customers, is just one of the tools Agmark uses to ensure a constant relationship. “I believe the main concern our customers have is service. Unfortunately, many companies lack this in terms of selling their product”, explains Douglas “Talking to customers and existing owners, they all comment on one major thing “The Peterson is more advanced than [similar products on the market]” and they comment on the affordable price of the spare parts we hold in stock. Owners of the older Peterson mills have thanked us for holding these parts as they are now able to source these locally.”
Having many years of experience within the local industry, Agmark has a sturdy reputation as a supplier of quality products. Together, the team at Agmark will offer support and services to customers, who will benefit from having a local dealer in their country that is so well established.
For more details on the Peterson range of portable sawmills in Papua New Guinea, please contact:
P.O. Box 348
Morobe Province, Papua New Guinea